"Nokia as a brand will not be used for long going forward for smartphones," Elop said in a Q&A on its Conversations blog (recently rebranded to Microsoft from Nokia). "Work is underway to select the go-forward smartphone brand."
When pressed again, he said he wasn't yet ready to share details of the plan to create a new brand.
"It will not be Nokia Lumia 1020 with Windows Phone on the AT&T LTE network," he said. "Too many words! That somehow doesn't roll off the tongue."
On Friday, Elop proclaimed that "We're one Microsoft," after Microsoft closed its acquisition of Nokia's devices and services business. With the deal done, Elop officially returned to his old employer, now as the head of its devices business. The deal's closing marked the end of a significant chapter in Nokia's history, and the start of a new one under Microsoft. But Nokia will survive through its network infrastructure business, mapping services, and advanced technology group.
Elop also answered some of the harsher critical remarks about him, including the conspiracy theory that he was a"Trojan horse" sent by Microsoft to sink Nokia.
"I have only ever worked on behalf of and for the benefit of Nokia shareholders while at Nokia," Elop said.
Likewise, his "Burning Platform" memo galvanized workers and instilled a sense of urgency into the company, allowing it to move quickly to produce Windows Phone smartphones, he said.
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